Packaging

Sun Valley is a Melaleuca sub-brand that offers everyday personal care products that are either established or often appear as seasonal or limited-edition collections. I designed multiple product series within a highly constrained system: fixed label shapes, limited space for artwork, and multi-SKU lines with several product formats. Rather than seeing these as limitations, I approached them as an opportunity to be intentional. Each series was approached as its own visual story, using color, typography, and simple graphic elements to bring out its personality while still feeling cohesive across the full line. The result is a system that makes each product easy to recognize, approachable, and visually engaging without losing consistency.