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Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”

Details

Renew

Renew is one of the most important products Melaleuca offers. In 2019 I was assigned to redesign the look and feel to have more visibility and for it to align better with its voice and purpose. The existing packaging relied on decorative wellness cues and dense information, making it harder to quickly understand the product’s purpose, effectiveness, and suitability, leading to a lack of clarity around usage and benefits, and over time to a low differentition from other generic lotions. The vision for the Renew redesign shifts the brand from an outdated, decorative wellness aesthetic to a modern, clinical inspired system that emphasizes clarity, trust, and efficacy. By simplifying the color palette, refining typography, and establishing a consistent visual hierarchy across all formats, the new design aligns with contemporary skin-care expectations and positions Renew as a dependable, everyday treatment rather than a cosmetic product. The result is a calm, cohesive identity that feels safe, credible, scalable, and purpose driven.

Services

Packaging design

Logo design

Brand assets

Brand guidelines

Brand strategy

Year

2019

Client

Melaleuca

Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Angled stack of white business cards with lavender-coloured edges leaning against a purple wall; the top card shows a small gradient pill logo and “Circular” in the top right, plus contact details at the bottom.

Insight

This work reflects my interest in designing systems that reduce friction and support people in their everyday lives, where clarity becomes a form of care.

Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Split-screen graphic: left side lilac, showing a dark pill icon with black “Circular” text; right side deep purple, showing a light lilac pill icon with light-coloured “Circular” text.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.