Oculus

OCULUS is a creativity training board game designed to help visual creators strengthen their ideation and sketching skills through play. It addresses a common problem in design practice: the tendency to skip early exploration and rely on digital tools, which can limit originality and confidence in visual thinking. By introducing drawing challenges, design prompts, and chance based possibilities, the game creates a low pressure, judgment-free environment where experimentation feels natural and engaging. The branding reflects this balance between structure and play, using bold, dynamic visuals to evoke curiosity and creative freedom, while the packaging system is designed to be collaborative and immersive. As a product design project, OCULUS demonstrates a holistic approach, integrating research, branding, user experience, and physical design into a cohesive system that transforms an abstract challenge that is exercising creativity, into a tangible, interactive solution.