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Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.

Details

Everpass

EverPass originated as a rebrand of what was formerly known as 7k Advantage, a membership program under 7k Metals that offered travel perks and discount-based benefits, but suffered from low engagement due to limited visibility, fragmented access, and a lack of a cohesive user experience. The challenge was not the value of the benefits themselves, but how they were presented and accessed. Everpass purpose was to become a user-centered platform that makes these benefits more discoverable, understandable and actionable, allowing members to easily find discounts, explore local experiences, and book travel in one seamless flow. Over time, the concept evolved into a broader vision: a human-centered travel ecosystem that lowers the barriers to exploration by integrating intuitive planning tools, financial accessibility, and authentic community-driven insights into a cohesive and engaging experience.

Services

Brand guidelines

Brand strategy

Brand assets

UI/UX Design

Year

2026

Client

7k Metals / 7kAdvantage

Single red-orange box bearing a white ODE logo balanced atop a neat stack of flat “CONCEPT” boxes, all on a pale peach surface.
Close-up view of an angled red-orange “CONCEPT” shipping box showing the white ODE logo on its lid and the word “CONCEPT” along its side, against a pale peach background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

Insight

EverPass users can find trips that fit their budget, explore destinations through real traveler insights, and travel with confidence.

Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.